Learn about to apply edutainment strategy to each phase of your buyer experience, to draw customers in all on their own.
With Otherworldly, we have a lot of conversations with businesses about how to help customers actively look forward to your marketing, rather than actively avoid it.
A lot of conversations.
And after running a few sample videos on social media going into detail about how edutainment strategy can make that seemingly-unlikely-yet-entirely-doable marketing outcome a reality, the response was wonderful.
So in response to the positive feedback, these videos are becoming a series of “desk videos” where Mr. Edutainment himself walks through different phases of the buyer experience, answering questions such as:
At the time of writing, the series is developing, with a new video dropping roughly once a week for your education and your entertainment (your edutainment)!
You can see all of the available videos.
If you’d like to receive future videos like these in your inbox (to prevent having to check back periodically) you can subscribe to the Otherworldly newsletter, where you’ll receive all of our Marketer From Space resource plus special Otherworldly resources, once a week.
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Your marketing isn’t broken—your audience is just tuning it out. If your ads, emails, and landing pages aren’t converting like they used to, it’s because people expect more. They want to be engaged before they buy. That’s where edutainment comes in.
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Learn how you can apply edutainment marketing principles in your business to make an irresistible buying experience users will actually enjoy clicking and signing up on.
Learn about what we do:
Your marketing isn’t broken—your audience is just tuning it out. If your ads, emails, and landing pages aren’t converting like they used to, it’s because they want to be engaged before they buy. That’s where edutainment comes in.
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