A marketing strategy for making experiences people love buying from.
A full-funnel blueprint built around what your audience wants to learn and how they love to consume—so they engage with your brand, convert on their own, and become loyal champions.
They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.
Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.
They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.
I think we’ve come up with something magical.
Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.
Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.
I’ve seen the systems and strategies inside. This is stuff every organization needs to know, yet so few do. This is a must-have.
This should be in the book of any startup…priceless.
Got us really clear on how to distinguish ourselves in the market. I’m really looking forward to applying this to our landing pages.
Top-notch marketing strategy, showcasing deep data insights and strategic thinking. Far beyond my expectations!
Not just good for marketing, it’s also good for business. Most companies won’t know to do this, so it really gives you a competitive edge.
We talk a lot about process in investing… This gives us a great process for marketing ourselves effectively.
Honestly, this has been eye-opening. I wasn’t sure at first, but it’s forced us to think creatively. We wouldn’t have been able to pull this off alone, so thank you.
I've taken a lot of marketing courses over the years, but I still didn't know how to present myself. This workshop is the one that truly showed me how to stand out in my market.
A truly wonderful experience. I got everything I was promised and more. I’m looking forward to applying all this to my business!
Thanks so much for guiding us through how to better understand and connect with our customers!
A complete blueprint for engagement, conversion and loyalty.
Every touchpoint matters. From the first moment they see you to the moment they become your biggest advocate, your buyer journey should feel seamless, engaging, and enjoyable. Our edutainment-powered strategies ensure every stage works together—so your audience flows effortlessly from curiosity to conversion, to brand champion.
A complete three-phase strategy process for world-class marketing.
Each phase is available either as a package or as individual sessions bought separately, for maximum flexibility.
Foundations
Discover how your audience ticks, what they want to learn, how they enjoy consuming online, and how to combine all three in your marketing.
Big Idea
We develop a full-funnel blueprint and visual execution plan that your audience will love and look forward to, based on the Foundations.
Validation
We test and validate your full-funnel blueprint with real user feedback to ensure the strategy is perfectly tuned to drive maximum results.
The first marketing strategy you’ll actually want to read.
Most strategy reports never get read, much less implemented. Your report will be a fully illustrated, 25-page comic book uniquely assembled for your business—designed to be loved, shared, and used across your whole team. It makes your strategy unforgettable, easy to reference, and fun to optimize over time. Because the best strategy isn’t just one you read once—it’s the one you use.
Works Great For Brands Just Like Yours
SaaS, tech & intangible products/services
Digital products are invisible—no unboxing, no tangible experience, just features and promises. Our edutainment approach gives them personality and life, making your brand exciting and unforgettable. Just look at Salesforce, GitHub, and MailChimp—creativity turns brands into something people look forward to.
Tech founders, CEOs & serial entrepreneurs
Your personal brand is a growth engine—building trust, closing deals, and accelerating business growth. The problem is, you’re busy. Cameras? Research? Daily content? It’s too much. Our edutainment processes are camera-free and hands-off, delivering engaging, insightful, and entertaining experiences your audience loves—without taking up your time.
Physical products with intangible benefits
You’re not just selling what’s in the box—you’re selling the transformation it brings. A better life, a new feeling, a real change. Our edutainment processes make that transformation feel tangible, giving your results form and personality. And while competitors focus on the physical, you’ll be busy inspiring customers to fall in love with the outcomes only your brand, in their eyes, can deliver for them.
A closer look at everything included in your edutainment strategy
Whether you prefer to buy parts individually, or use the full process for best results, the entire process is itemized to accommodate your business:
Foundations$500 value
Audience Habits Session
In one hour, you'll be guided to identify your target market, their objectives, and how they enjoy consuming content on the Internet. This lays the foundations for the second session.
Only use language your audience will love
Filter future marketing through this targeting
Live, 1-on-1, recorded for future reference
Foundations$500 value
Audience Narrative Session
Decisions happen in the buyer's mind, not yours. So this session deep-dives into how they view the journey they're already on, from the problem they're escaping, to the solution they're pursuing.
Define their current problems and goals
Unpack the language they use to describe them
Live, 1-on-1, recorded for future reference
Foundations$500 value
Product Bridge Session
Your product is most interesting when buyers see it as a cab ride from problem-land to solution-land. In this session, we rework your product's language and positioning so it's seen as exactly that.
Insert your product/service into their narrative
Unpack the language used to make it an obvious fit
Now we've related to their journey and positioned our product as a cab ride, this session makes the first step on that journey delightful. This is an experience, not an offer, and one they'll both enjoy and tell others about.
Define an experience they'll love to sign up for
Unpack how it'll work automatically for all visitors
Live, 1-on-1, recorded for future reference
Foundations$500 value
Narrative Packaging Session
How do we introduce this new brand messaging? How do we make sure they trust what we say? How does it fit together for use? This session fills in the gaps for a complete message you can share anywhere.
Define all narrative sections for a full page/site
Define how to use each narrative section anywhere
Live, 1-on-1, recorded for future reference
Foundations$500 value
Content Habits Session
People don’t want ads—they want to learn and/or be entertained. In this session, we uncover how your audience already consumes content, so your brand becomes a sought-after show, not a tedious interruption.
Identify formats and platforms your audience loves
Decode what keeps their attention & gets them talking
Live, 1-on-1, recorded for future reference
Foundations$500 value
25-page strategy report
You receive a fully-illustrated report that documents what your audience wants to see from you in every step of the buyer journey, both pre-sale and post-sale. This will be your foundation for future marketing campaigns.
Never not know what to make ever again
Enjoyable format for easy team sharing
Easy to edit so future insights can be included too
At this stage, you’ll be invited to either plan a campaign using the strategy report yourself, or have our team produce a full campaign for you using the steps below.
Big Idea$2,000 value
Your Big Idea
A cohesive marketing theme makes your brand experience unforgettable. This session helps you define the core idea behind new marketing material—one that entertains, educates, and subtly connects viewers to your brand’s mission and offers.
Define a magnetic, on-brand content theme
Sketches of what to make across the buyer journey
Unlimited revisions until it’s exactly right
Big Idea$1,000 value
Pre-Sale Map
We take the foundations (above) map out how they behave and feel on each step of the pre-sale journey. Then for each step, we write down what marketing to implement, so every customer has a continual stream of next steps they’ll be delighted to take with you.
Map customer emotions at each journey stage
Outline marketing strategies for seamless progression
Create irresistible touch-points to boost engagement
Big Idea$1,000 value
Post-Sale Map
We take the foundations (above) map out how they behave and feel on each step of the post-sale journey. Then for each step, we write down what marketing to implement, so every customer has a continual stream of next steps they’ll be delighted to take with you.
Map customer emotions at each journey stage
Outline marketing strategies for seamless progression
Create irresistible touch-points to boost retention
At this stage, we have everything we need to move to production. If you would like to pre-validate your campaign with real customers before producing it, we can use the steps below for that.
Validation$2,000 value
Market validation pitch deck
We turn the Big Idea and Big Map into a suite of example sketches, ready for presenting to your target audience for feedback. This enables us to be certain the strategy is robust, accurate, and desirable to our target market.
Sketch examples material for different platforms
Align visuals with the core marketing theme
Ensure the content supports the overall strategy
Validation$2,000 value
Market validation live pitch
We present the deck to your target market, gather feedback, and refine the strategy based on their responses to improve engagement.
Present the deck to the target audience
Collect feedback for insights on engagement
Refine the plan to enhance effectiveness
Use as much of the strategy process as you need.
Don’t stress: you can always upgrade to a different package later.
Know what your audience wants
Foundations
Know what lights up your unique market, in an illustrated report.
How this edutainment-powered strategy transforms your marketing:
Run targeted content & ads that drives demand
You won’t be interrupting your target audience anymore. Instead, you’ll know how to show up in ways they’ll thank you for, and look forward to seeing more of. This means more high-quality leads and fewer wasted impressions.
A seamless, conversion-focused funnel
From the first ad to the final referral email, your unified blueprint aligns every touchpoint. The result is a buyer journey that naturally moves prospects from curiosity to conversion to champion, without friction or disjointed tactics.
A clear, visual roadmap that sets you apart
Your creative roadmap is complete with detailed sketches and actionable insights on how to implement each step. This isn’t just theory—it’s a step-by-step plan that positions you as the most irresistible choice for your audience.
Data-driven validation to secure ROI
Our process can integrate real customer feedback to refine your strategy, so every creative decision is proven to resonate. This maximizes hit-rate as you produce the materials in the strategy.
Scalable business growth with minimal risk
Thanks to our step-by-step approach, you can start risk-free. And if you elect to validate the strategy, you’ll be certain your audience loves each detail of the materials you’ll create next.
Enjoyable buyer experience that creates loyalty
Each step is designed to create an enjoyable, memorable experience for your audience. This doesn’t merely convert leads—it helps create passionate brand advocates.
Frequently asked questions
Do I really need this 'strategy'?
The goal of this strategy process is to clearly define what you should build.
What should you create to capture attention?
What should you create to de-platform that attenetion?
What should you create to immerse site visitors?
What should you create to convert those visitors?
What should you create to move those visitors toward a sale?
What should you create to stay top-of-mind until they're ready to buy?
What should you create to mitigate buyers remorse and feel glad they bought?
What should you create to future-pace buyers and minimize churn?
What should you create to turn users into referrers and affiliates?
These are all good questions that deserve good answers. And a good answer must understand how they tick, what they want in each moment, and how they would thoroughly enjoy receiving it. That's the point of this strategy process: to get those answers, so you're clear to create with complete confidence.
Which tier is the right one for me?
Each tier expands upon the one before it, and the right tier is based on how much of the process you want to implement in your business:
'Foundations' gets you clear on what your audience wants from you in each stage of the buying journey.
'Big Idea' gets you clear on what to make in response to the clarity found in 'Foundations'.
'Validated' gathers real customer feedback on your 'Big Idea', and applies that feedback to the final campaign plan.
If you just buy 'Foundations', you’ll have the clarity you need to execute, but you’ll need to provide the 'big idea' yourself. Meaning, you’ll be coming up with the big picture direction for your brand's creative.
If you buy 'Big idea', you’ll have 'Foundations', plus we'll provide a clear step-by-step plan of exactly what needs to be built, but it won't have been tested with your audience yet.
If you buy 'Validated', you’ll have the 'Big idea', plus you’ll have real customer feedback already included, so implementation is likely to achieve a higher hit-rate much faster.
If you don't want to come up with ideas, 'Big idea' is 'enough' to move into building marketing materials, if you don't want to validate with your market.
If you want the fastest results, 'Validated' will speed up enthusiastic market response, thanks to having been battle-tested by real customers before production began.
How long does the strategy process take?
'Foundations' usually takes 1–2 weeks depending on your availability. 'Big Idea' usually takes 1 week. 'Validated' usually takes 1 week.
If your availability for calls is limited, it will move more slowly in order to accomodate your schedule. We're happy to go at your pace if speed is less of a priority. However, if you're keen to go fast, we're built for speed.
How long will it take before I start seeing results?
If you buy the full strategy ('Validated'), you’ll see results before you even start implementing the strategy. This is because you’ll have received market feedback already, and the full strategy will have been optimized based on what they shared.
If you buy 'Big idea' and skip the validated part, you'll have a full plan of precisely what to implement, but results will only start to show up as you release creative into the wild. Still, results should be forthcoming, not least of all thanks to the fact that so few businesses plan their go-to-market properly like this!
What are some of the practical benefits of doing this right now?
Creating marketing materials without a strategy that considers the full buyer journey wastes time and money.
Time is wasted because you’re throwing darts blindfolded, hoping that the whole buyer experience somehow fits together. Money is wasted because every dart needs to be produced and deployed in order to get something to stick.
Doing this strategy process prevents all that wasted time and money, by giving a clear blueprint of what to make, how to measure success in each creation, and how it all fits together seamlessly.
The sooner you stop 'throwing darts' and start 'assembling your mosaic', the better!
What if I can’t attend the live sessions?
You'll have plenty of time slots made available for you, and we try to accomodate difficult schedules.
If you have team members who can make a session that you can't attend (for whatever reason), each session is recorded, so all of the thinking that informs the reports and blueprints is captured for your review later, if you'd like to.
I’m part of a larger team—will this be useful for companies like mine?
Absolutely — getting a larger team aligned on what to produce is absolutely invaluable. It's arguably even more valuable, because you'll finally be able to mobilize the entire team around a single, unified blueprint, and allow everyone to contribute to the same knowledgebase instead of risking silo'd thinking among departments or stakeholders.
What kind of ongoing support will I have after the strategy process?
After 'Foundations', you’ll receive revisions on your illustrated report until it's exactly right. You don't need to worry about hoping it'll all turn out the way you want it. That's for us to worry about.
After 'Big idea', you'll have a blueprint of what to implement in each stage of the journey. We'll iterate on that until it's right too. And we'll be around to answer any questions long after it's completed.
After 'Validated', the same as 'Big idea' applies — we'll be around long after to answer your questions and guide you in the right direction. It's our pleasure.
Can this help with specific marketing channels like social media, email, or ads?
It focuses on the journey your target audience wants to take with you. If they don't go to certain places, neither does the strategy. Part of the philosophy of "what they want, how they love it" which powers the strategy is to show up where they want, giving them what they want to do/learn, how they would most enjoy doing so. And so we keep everything relentlessly focused on that, for the benefit of your business.
Yes. If you bought sessions individually, you're not obliged to continue if you don't want to. If you bought a package but wish to stop, we'll refund you for any sessions you've not yet taken.
A marketing strategy for making experiences people love buying from.
A full-funnel blueprint built around what your audience wants to learn and how they love to consume—so they engage with your brand, convert on their own, and become loyal champions.
Our strategy process begins with 1:1 Zoom sessions to get crystal-clear on what your marketing strategy is.
So to try it out, we’ve created a "virtual session", to audit your current marketing materials and learn about the specific areas of opportunity in your business that the strategy process will help you with most:
(for Mr. Edutainment’s Otherworldly Strategy Foundations)
Last updated: May 2025
1. Scope of Services
1.1. Deliverables
Six live coaching sessions (60–90 minutes each), each accompanied by a fillable worksheet and a session recording.
A 25-page fully illustrated “comic-book” style report summarizing audience insights and buyer-journey recommendations, delivered in PDF format.
1.2. Exclusions
– Copywriting, ad-spend management, or any services not expressly listed above.
2. Fees & Payment
2.1. Total Fee: USD 1,995.
2.2. Payment Options (choose one):
a) Upfront: Full payment of USD 1,995 before Session 1.
b) Installments: USD 500 prior to each of Sessions 1, 2, and 3; USD 495 prior to Session 4.
c) Hybrid: USD 500 before Session 1; USD 1,495 before Session 2.
2.3. Payment Method
Stripe payment links only. All fees must clear before each session is delivered.
3. Cancellation & Refunds
3.1. Session Refunds
Clients may request a refund for any undelivered sessions at any time prior to that session’s scheduled start.
Once a session has occurred (i.e. the coach has joined and the session time has passed), it is non-refundable.
3.2. Refund Calculation
Refund equals the total pre-paid amount for remaining sessions, less any transaction fees incurred.
3.3. How to Request
Email refund requests to hello@mredutainment.com at least 24 hours before the next scheduled session.
4. Rescheduling & No-Shows
4.1. Punctuality
Clients must join each session on time. A 10-minute grace window applies.
4.2. No-Show Policy
First no-show (missed or un-rescheduled session): no fee, and session may be rescheduled once.
Subsequent no-shows: USD 500 fee per missed session; no further reschedules without additional fee.
Sessions canceled or rescheduled with less than 24 hours’ notice count as a no-show.
5. Client Responsibilities
5.1. Provide timely access to participant email addresses for each session.
5.2. Communicate requests for rescheduling or special accommodations at least 24 hours in advance.
6. Intellectual Property
6.1. Client Ownership
All custom strategic content (audience insights, journey maps, messaging frameworks) produced for the client is owned exclusively by the client upon payment.
6.2. Provider Ownership
Mr. Edutainment retains all rights to its proprietary methodology, worksheets, and the illustrated characters and comic-book format used in the report. Clients receive a limited, non-transferable license to use these materials solely for their internal business purposes.
7. Confidentiality
Both parties agree to keep confidential any non-public business information shared during the engagement.
8. Limitation of Liability
Mr. Edutainment’s total liability under this agreement shall not exceed the total fees paid by the client. In no event shall we be liable for any indirect, incidental, or consequential damages.
9. Governing Law & Dispute Resolution
This agreement is governed by the laws of England and Wales. Any dispute shall be resolved by mediation, and if unsuccessful, by UK courts selected by Mr. Edutainment.
10. Acceptance
By making payment for Mr. Edutainment’s Otherworldly Strategy Foundations, you acknowledge that you have read, understood, and agree to these Terms of Service in full.
TERMS OF SERVICE
(for Mr. Edutainment’s Otherworldly Strategy Big Idea)
Last updated: May 2025
1. Scope of Services
1.1. Deliverables
Your 'Big Idea' Concept: A fully developed, cohesive marketing theme presented in writing (and, if agreed, via video walkthrough), plus up to three rounds of email-based revisions.
Pre-Sale Map: Detailed sketches and written plans for attention-getting, de-platforming to your website, conversion tactics, nurture sequences, and future-pacing sales materials.
Post-Sale Map: Detailed sketches and written plans for quick wins, future-pacing sales, and champion-creation steps in the post-sale journey.
1.2. Exclusions
– Copywriting, ad-spend management, or any services not expressly listed above.
1.3. Conditional Inclusion of Foundations
If the client has not completed Otherworldly Strategy Foundations, the Big Idea package includes all Foundations deliverables (six sessions + illustrated report) plus the three Big Idea components above.
If the client has completed Foundations, the Big Idea package provides only the three Big Idea components.
2. Fees & Payment
2.1. Total Fees
Full Package (Foundations + Big Idea): USD 4,995
Big Idea Only (after Foundations): USD 3,000
2.2. Payment Options (choose one)
Upfront: Pay the full amount before “Your Big Idea” deliverable begins.
Installments (Full Package):
USD 500 before each of the six Foundations sessions (as per Foundations terms),
USD 1,995 before the “Your Big Idea” concept phase begins.
Installments (Big Idea Only after Foundations):
USD 1,995 before the “Your Big Idea” concept phase begins,
USD 1,005 before the Pre-Sale Map phase begins.
2.3. Payment Method
All payments processed via Stripe links. Each installment must clear before the next phase begins.
3. Cancellation & Refunds
3.1. Phase Refunds
Clients may request a refund for any upcoming phase (undelivered Big Idea components or Foundations sessions) at any time prior to that phase’s scheduled start.
Once a phase deliverable has been provided (e.g. concept document delivered or live session held), it is non-refundable.
3.2. Refund Calculation
Refunds equal the pre-paid amount for the remaining phases, minus any Stripe transaction fees incurred.
3.3. How to Request
Email requests to hello@mredutainment.com at least 24 hours before the next scheduled phase start.
4. Rescheduling & No-Shows
4.1. Punctuality
For any live session (when Foundations are included), clients must join within a 10-minute grace window.
4.2. No-Show Policy
First no-show: no fee, and session may be rescheduled once without penalty.
Subsequent no-shows: USD 500 fee per missed session; no further reschedules without additional fee.
Cancelling or rescheduling less than 24 hours before a session counts as a no-show.
5. Client Responsibilities
5.1. Provide timely access to participant email addresses for each session.
5.2. Communicate requests for rescheduling or special accommodations at least 24 hours in advance.
5.3. Respond to emails sent to you requesting feedback in a timely manner.
6. Intellectual Property
6.1. Client Ownership
All custom strategic content (Big Idea theme, pre-sale and post-sale plans) becomes the client’s sole property upon full payment.
6.2. Provider Ownership
Mr. Edutainment retains rights to its proprietary methodology, worksheets, and any illustrated characters or comic-book elements used in deliverables. Clients receive a limited, non-transferable license to use these materials internally.
7. Confidentiality
Both parties agree to maintain the confidentiality of any non-public information exchanged during this engagement.
8. Limitation of Liability
Mr. Edutainment’s total liability under this agreement shall not exceed the total fees paid. In no event shall we be liable for indirect, incidental, or consequential damages.
9. Governing Law & Dispute Resolution
This agreement is governed by the laws of England and Wales. Any dispute shall be resolved by mediation, and if unsuccessful, by UK courts selected by Mr. Edutainment.
10. Acceptance
By making payment for Mr. Edutainment’s Otherworldly Strategy Big Idea, you confirm that you have read, understood, and agree to these Terms of Service in full.