A full-funnel blueprint built around what your audience wants to learn and how they love to consume—so they engage with your brand, convert on their own, and become loyal champions.
Try a free virtual session See how much value you'll get See pricing Options to suit you
They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.
Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.
They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.
I think we’ve come up with something magical.
Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.
Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.
I’ve seen the systems and strategies inside. This is stuff every organization needs to know, yet so few do. This is a must-have.
This should be in the book of any startup…priceless.
Got us really clear on how to distinguish ourselves in the market. I’m really looking forward to applying this to our landing pages.
Top-notch marketing strategy, showcasing deep data insights and strategic thinking. Far beyond my expectations!
Not just good for marketing, it’s also good for business. Most companies won’t know to do this, so it really gives you a competitive edge.
We talk a lot about process in investing… This gives us a great process for marketing ourselves effectively.
Honestly, this has been eye-opening. I wasn’t sure at first, but it’s forced us to think creatively. We wouldn’t have been able to pull this off alone, so thank you.
I've taken a lot of marketing courses over the years, but I still didn't know how to present myself. This workshop is the one that truly showed me how to stand out in my market.
A truly wonderful experience. I got everything I was promised and more. I’m looking forward to applying all this to my business!
Thanks so much for guiding us through how to better understand and connect with our customers!
Every touchpoint matters. From the first moment they see you to the moment they become your biggest advocate, your buyer journey should feel seamless, engaging, and enjoyable. Our edutainment-powered strategies ensure every stage works together—so your audience flows effortlessly from curiosity to conversion, to brand champion.
Each phase is covered by a money-back guarantee, and available as individual sessions or discounted packages for maximum flexibility.
Discover how your audience ticks, what they want to learn, how they enjoy consuming online, and how to combine all three in your marketing.
We develop a full-funnel blueprint and visual execution plan that your audience will love and look forward to, based on the Foundations.
We test and validate your full-funnel blueprint with real user feedback to ensure the strategy is perfectly tuned to drive maximum results.
Most strategy reports never get read, much less implemented. Your report will be a fully illustrated, 25-page comic book uniquely assembled for your business—designed to be loved, shared, and used across your whole team. It makes your strategy unforgettable, easy to reference, and fun to optimize over time. Because the best strategy isn’t just one you read once—it’s the one you use.
Digital products are invisible—no unboxing, no tangible experience, just features and promises. Our edutainment approach gives them personality and life, making your brand exciting and unforgettable. Just look at Salesforce, GitHub, and MailChimp—creativity turns brands into something people look forward to.
Your personal brand is a growth engine—building trust, closing deals, and accelerating business growth. The problem is, you’re busy. Cameras? Research? Daily content? It’s too much. Our edutainment processes are camera-free and hands-off, delivering engaging, insightful, and entertaining experiences your audience loves—without taking up your time.
You’re not just selling what’s in the box—you’re selling the transformation it brings. A better life, a new feeling, a real change. Our edutainment processes make that transformation feel tangible, giving your results form and personality. And while competitors focus on the physical, you’ll be busy inspiring customers to fall in love with the outcomes only your brand, in their eyes, can deliver for them.
Whether you prefer to buy parts individually, or use the full process for best results, the entire process is itemized to accommodate your business:
Foundations $500 value
In one hour, you'll be guided to identify your target market, their objectives, and how they enjoy consuming content on the Internet. This lays the foundations for the second session.
Foundations $500 value
Decisions happen in the buyer's mind, not yours. So this session deep-dives into how they view the journey they're already on, from the problem they're escaping, to the solution they're pursuing.
Foundations $500 value
Your product is most interesting when buyers see it as a cab ride from problem-land to solution-land. In this session, we rework your product's language and positioning so it's seen as exactly that.
Foundations $500 value
Now we've related to their journey and positioned our product as a cab ride, this session makes the first step on that journey delightful. This is an experience, not an offer, and one they'll both enjoy and tell others about.
Foundations $500 value
How do we introduce this new brand messaging? How do we make sure they trust what we say? How does it fit together for use? This session fills in the gaps for a complete message you can share anywhere.
Foundations $500 value
People don’t want ads—they want to learn and/or be entertained. In this session, we uncover how your audience already consumes content, so your brand becomes a sought-after show, not a tedious interruption.
Foundations $500 value
You receive a fully-illustrated report that documents what your audience wants to see from you in every step of the buyer journey, both pre-sale and post-sale. This will be your foundation for future marketing campaigns.
At this stage, you’ll be invited to either plan a campaign using the strategy report yourself, or have our team produce a full campaign for you using the steps below.
Big Idea $2,000 value
A cohesive marketing theme makes your brand experience unforgettable. This session helps you define the core idea behind new marketing material—one that entertains, educates, and subtly connects viewers to your brand’s mission and offers.
Big Idea $1,000 value
We take the foundations (above) map out how they behave and feel on each step of the pre-sale journey. Then for each step, we write down what marketing to implement, so every customer has a continual stream of next steps they’ll be delighted to take with you.
Big Idea $1,000 value
We take the foundations (above) map out how they behave and feel on each step of the post-sale journey. Then for each step, we write down what marketing to implement, so every customer has a continual stream of next steps they’ll be delighted to take with you.
At this stage, we have everything we need to move to production. If you would like to pre-validate your campaign with real customers before producing it, we can use the steps below for that.
Validation $2,000 value
We turn the Big Idea and Big Map into a suite of example sketches, ready for presenting to your target audience for feedback. This enables us to be certain the strategy is robust, accurate, and desirable to our target market.
Validation $2,000 value
We present the deck to your target market, gather feedback, and refine the strategy based on their responses to improve engagement.
Don’t stress: you can always upgrade to a different package later, and there’s a full money-back guarantee if you don’t love it. Download pricing sheet.
Know what lights up your unique market, in an illustrated report.
$1995
one-time (save $1005)
or in instalments
Includes:
A full-funnel blueprint and visual execution plan your users will love.
$4995
one-time (save $2005)
or in instalments
Includes:
Validate your full-funnel blueprint with real user data for best results.
$6995
one-time (save $4005)
or in instalments
Includes:
Try a free virtual-session with Ray the alien, who will assess how much value you’ll get from the strategy process.
$0
Try Step 1 of the process on its own if you’re feeling unsure. You can always buy the rest after when you’re ready.
$500
You won’t be interrupting your target audience anymore. Instead, you’ll know how to show up in ways they’ll thank you for, and look forward to seeing more of. This means more high-quality leads and fewer wasted impressions.
From the first ad to the final referral email, your unified blueprint aligns every touchpoint. The result is a buyer journey that naturally moves prospects from curiosity to conversion to champion, without friction or disjointed tactics.
Your creative roadmap is complete with detailed sketches and actionable insights on how to implement each step. This isn’t just theory—it’s a step-by-step plan that positions you as the most irresistible choice for your audience.
Our process can integrate real customer feedback to refine your strategy, so every creative decision is proven to resonate. This maximizes hit-rate as you produce the materials in the strategy.
Thanks to our money-back guarantee, you can start risk-free. And if you elect to validate the strategy, you’ll be certain your audience loves each detail of the materials you’ll create next.
Each step is designed to create an enjoyable, memorable experience for your audience. This doesn’t merely convert leads—it helps create passionate brand advocates.
The goal of this strategy process is to clearly define what you should build.
These are all good questions that deserve good answers. And a good answer must understand how they tick, what they want in each moment, and how they would thoroughly enjoy receiving it. That's the point of this strategy process: to get those answers, so you're clear to create with complete confidence.
Each tier expands upon the one before it, and the right tier is based on how much of the process you want to implement in your business:
If you just buy 'Foundations', you’ll have the clarity you need to execute, but you’ll need to provide the 'big idea' yourself. Meaning, you’ll be coming up with the big picture direction for your brand's creative.
If you buy 'Big idea', you’ll have 'Foundations', plus we'll provide a clear step-by-step plan of exactly what needs to be built, but it won't have been tested with your audience yet.
If you buy 'Validated', you’ll have the 'Big idea', plus you’ll have real customer feedback already included, so implementation is likely to achieve a higher hit-rate much faster.
If you don't want to come up with ideas, 'Big idea' is 'enough' to move into building marketing materials, if you don't want to validate with your market.
If you want the fastest results, 'Validated' will speed up enthusiastic market response, thanks to having been battle-tested by real customers before production began.
'Foundations' usually takes 1–2 weeks depending on your availability. 'Big Idea' usually takes 1 week. 'Validated' usually takes 1 week.
If your availability for calls is limited, it will move more slowly in order to accomodate your schedule. We're happy to go at your pace if speed is less of a priority. However, if you're keen to go fast, we're built for speed.
If you buy the full strategy ('Validated'), you’ll see results before you even start implementing the strategy. This is because you’ll have received market feedback already, and the full strategy will have been optimized based on what they shared.
If you buy 'Big idea' and skip the validated part, you'll have a full plan of precisely what to implement, but results will only start to show up as you release creative into the wild. Still, results should be forthcoming, not least of all thanks to the fact that so few businesses plan their go-to-market properly like this!
Creating marketing materials without a strategy that considers the full buyer journey wastes time and money.
Time is wasted because you’re throwing darts blindfolded, hoping that the whole buyer experience somehow fits together. Money is wasted because every dart needs to be produced and deployed in order to get something to stick.
Doing this strategy process prevents all that wasted time and money, by giving a clear blueprint of what to make, how to measure success in each creation, and how it all fits together seamlessly.
The sooner you stop 'throwing darts' and start 'assembling your mosaic', the better!
You'll have plenty of time slots made available for you, and we try to accomodate difficult schedules.
If you have team members who can make a session that you can't attend (for whatever reason), each session is recorded, so all of the thinking that informs the reports and blueprints is captured for your review later, if you'd like to.
Absolutely — getting a larger team aligned on what to produce is absolutely invaluable. It's arguably even more valuable, because you'll finally be able to mobilize the entire team around a single, unified blueprint, and allow everyone to contribute to the same knowledgebase instead of risking silo'd thinking among departments or stakeholders.
After 'Foundations', you’ll receive revisions on your illustrated report until it's exactly right. You don't need to worry about hoping it'll all turn out the way you want it. That's for us to worry about.
After 'Big idea', you'll have a blueprint of what to implement in each stage of the journey. We'll iterate on that until it's right too. And we'll be around to answer any questions long after it's completed.
After 'Validated', the same as 'Big idea' applies — we'll be around long after to answer your questions and guide you in the right direction. It's our pleasure.
It focuses on the journey your target audience wants to take with you. If they don't go to certain places, neither does the strategy. Part of the philosophy of "what they want, how they love it" which powers the strategy is to show up where they want, giving them what they want to do/learn, how they would most enjoy doing so. And so we keep everything relentlessly focused on that, for the benefit of your business.
Yes. If you don't love your strategy, we'll refund you. We want you to be delighted with the result just as much as you want to be delighted with the result!
A full-funnel blueprint built around what your audience wants to learn and how they love to consume—so they engage with your brand, convert on their own, and become loyal champions.
Try a free virtual session See how much value you'll get See pricing Options to suit you
Not sure if it’s for you?
Our strategy process begins with 1:1 Zoom sessions to get crystal-clear on what your marketing strategy is.
So to try it out, we’ve created a "virtual session", to audit your current marketing materials and learn about the specific areas of opportunity in your business that the strategy process will help you with most:
Start your virtual session Takes 5 minutesSounds good! Either click the email button, or use the contact form below it. Either works great. Looking forward to answering your questions!
Use your email app or fill in this form:Sounds good! Enter the email address associated with your Slack account and we’ll send you a Slack Connect request:
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