Edutainment-powered experiences that make users enjoy buying from you.

Most marketing bores or interrupts. Grow your business with marketing users enjoy—so they watch, click, convert, and become brand champions. Try us free.

Launch interactive consultation Configure your perfect buyer experience Watch video See how it works

  • They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.

    Justin R Asana co-founder
  • Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.

    Brandon A Superlist co-founder
  • They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.

    Mohit L Cisco
  • I think we’ve come up with something magical.

    Roian A Wrangler Jeans
  • Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.

    Inc. Article
  • Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.

    HuffPost Article
  • Something I’m yet to experience anywhere else. I have +269.2% conversions from these principals.

    Prerna A Serial Entrepreneur
  • But when we tried [Adam and his team], our conversion doubled: it was the highest ROI on anything we ever spent.

    Simon B Serial Entrepreneur
  • Load more testimonials Plenty more where those came from
  • When the other founder watched the video, his reaction was "$£@& HE'S GOOD!" I hear nothing but good things from the team.

    Georges H Tech co-founder
  • I’ve seen the systems and strategies inside. This is stuff every organization needs to know, yet so few do. This is a must-have.

    Zach H Author & TV Personality
  • This should be in the book of any startup…priceless.

    Arnaud S Serial entrepreneur
  • Sorted out how we should market our product effectively. They have awesome ideas that would not have occurred to us otherwise!

    Emily N Entrepreneur
  • We’re in a tough market and needed a way to really get peoples attention. Our video not only turns heads and attracts sales, but the sheer level of quality rubs off on our brand too.

    Stuart D Space Architectural
  • This looks so great!!! The characters are amazing. The whole package is great. You will be very busy.

    Derryn S Serial investor
  • We operate in one of the most competitive markets in the world. Our video not only cuts through the noise and attracts new customers, but helps us grow while everyone else is shrinking.

    Brett B Online casino founder
  • We’re already seeing a +43% conversion to cold traffic… We haven’t even started paid media yet!

    Michael T Threedium CMO
  • Great visual sense, amazing creativity, and gets each job done on time. I’m impressed by their ability to iterate with lots of incoming feedback. Really cares about the customer.

    Ricardo O ThousandEyes
  • Renovated our whole site, webapp design, and even the underlying codebase. Easy to work with, enjoy their work, and I’d definitely recommend them for any product team.

    Charlie A Fast500 SaaS brand
  • The smartest I've ever worked with. If you need someone who truly thinks through problems and helps sites grow, look no further.

    Justin B LifeChurch media
  • Top-notch marketing strategy, showcasing deep data insights and strategic thinking. Far beyond my expectations!

    Brandon H CTO health tech firm

Why marketing feels harder these days

People scroll past your ads. They delete your emails. They bounce from your site. Not because your offer is bad, but because your marketing isn’t optimized for how people consume today. They're online to learn or be entertained… and if you’re not giving them both, you’re losing them to a competitor who does.

  • 80% of customers deem buyer experience as important as the products and services.1
  • 82% of marketing leaders find B2B marketing boring and repetitive.2
  • 90% of marketers agree blending education & entertainment enhances retention.3

Be the show, not the commercial break

It’s obvious in hindsight: give people what they came online for. When you combine what they want to learn with how they love to be entertained, things start changing:

  • Higher conversions

    Because they actually enjoy and appreciate seeing you in their world, unlike competitors.

  • Engaged leads

    Because what you’ve prepared for them is so good they want to keep interacting with you.

  • Loyal customers

    Because not only do they like your product, they also thoroughly enjoy the buyer experience.

Let them enjoy buying from you

The best buyer experience is like a tube of Pringles—once you pop, you can’t stop. No more chasing, convincing, or endless follow-ups: just a process that moves your audience from curious to hooked—so they buy on their own, without pressure. Our two-step framework makes that happen: blueprint what changes need to be made, then implement those changes on-budget with limitless world-class creative talent.

  • Education

    Sometimes we go online to learn something. We all like to learn in different ways, but learning always precedes a buying decision.

  • Entertainment

    Sometimes we go online to be entertained. We all have a different definition of what "enjoyment" looks like, so this is unique to each person.

  • Edutainment

    Edutainment is when we combine their learning style with their way of enjoying themselves. Done right, they'll love and look forward to more.

Strategize it then implement it.

The fastest way to turn this into reality? Blueprint the ideal buyer experience, then implement changes effortlessly with our team:

Step 1 Money-back guarantee included

Blueprint your irresistible buyer experience.

Optimize your marketing for how people want to buy today. We analyze your audience, identify their preferences, and show you exactly how to make your brand irresistible—so your funnel works like it should.

See what's included

Step 2 Free trial available

Create marketing content, pages & UI buyers love.

Deploy our talent in your current strategy or turn your new blueprint into reality with content, pages, and product UI designed to educate, entertain, and convert new business effortlessly.

Explore services

Frequently asked questions

Why not just hire in-house talent?

To access the same set of skills, you would need to hire:

  • Behavioral psychologist
  • Marketing strategist
  • Copywriter
  • Web designer
  • Product UI designer
  • Web developer
  • Conversion rate optimisation specialist
  • Gamification specialist
  • Scriptwriter
  • Advertising specialist
  • Animatic and thumbnail producer
  • Cut-out and paperless animator
  • Layout and background designer
  • Video compositor
  • Video editor
  • Production manager

Which you’re free to do, of course. But recruiting and managing 16 distinct roles — assuming you found great candidates and they love working with you — is more expensive and more challenging than having one flat fee with our team, which you can leverage on-demand.

Besides, you may not need all 16 roles every single month. With us, that’s not a problem. You only pay for what you need, when you need it.

I don’t know my budget

That’s fine, we’ve built a system to help you review and configure popular service options. You can choose services you want, then adjust scope and delivery speed to make it work for most budgets.

If you don't see something that works for you, get in touch and tell us about what you're trying to achieve, with what resources. We'll be happy to help guide you to a plan that works for you.

How do I know this will work for me?

The only way to know is on the inside, that’s why we start with money-back guarantees on our strategy processes, and free trials on our production processes so you can see for yourself risk-free.

You use a lot of cartoon/animated material. Why?

While we don't always use them (it depends on what your audience resonates most with!) we often do, because they give form to formless products. Digital product brands and service providers don't have a physical 'thing' to show, and this solves that.

Better yet, characters bring personality to a brand, even if they only play supporting roles. Audiences resonate with personalities like that. Characters are used from brands of all sizes, all the way up to titans such as Salesforce or Gary Vaynerchuk.

And as they have observed many times publicly, the enterprise value of those personality relationships is huge: characters don't go off sick, demand raises, quit, or cause drama. They are things that you own. They can go anywhere in any world, real or fictional. People love them.

I don’t like retainers, can you still help me?

Of course. Our strategy processes are one-off engagements with a money-back guarantee on them. Our production processes are available in both one-off or subscription forms so you can choose your favorite.

We want you to choose the options that are best for you.

Can you do just parts of the process instead of all of it?

Absolutely. Some teams only want us to focus on parts of our scope of services while they take care of others internally.

Other teams only have a need for some services anyway.

We'll work with you, your plans, your resources and your goals to help you grow the way you want to.

I don't know if what I want fits my budget. What do I do?

While we have pricing sheets for most of our services, they mostly serve as a guide to review popular purchases.

Part of our job is to "cut the garment according to the cloth". If you have specific budget constraints, do not let that stop you. Get in touch with us, share everything you know, and we'll work with you to form a plan of attack that helps you get where you need to go, based on your resources.

Also, keep in mind: these services exist to help you grow. Your budget will increase in the future based on that growth, thanks to our decades of experience and how we validate every single idea with your target market prior to production, maximizing hit-rate.

What's the difference between you and a marketing agency/consultant?

Agencies and consultants offer either creative talent or delegated SOP-driven resources, specializing in securing and fulfilling general marketing services for clients.

We offer edutainment-focused strategy and production, based on 20 years of domain specialization. Our team produces materials for our own initiatives, and also makes those services available to a handful of other brands at a time.

Everything we offer has been used extensively by ourselves in the market, as well as brands who work with us. There is no theory here. Just disruptive methods of marketing and brand development which we're making available to you.

And our services include either a money-back guarantee or a free trial, to make getting started completely risk-free.

Who’s doing the work? Who’s in the team?

Otherworldly is led by edutainment expert Adam Fairhead (ie. "Mr. Edutainment"!). He started the studio in 2009, and slowly expanded to a tight-knit team of elite practitioners, each with a love for their craft and obsessive attention to detail. Only team members who have proven themselves under Adam’s (very) rigorous training for months (if not years) are permitted to go anywhere near our trusted clients. Adam is closely involved in every single project we take on, to ensure we maintain our reputation for producing among the best work in the market.

We’ve produced and sold products of our own, having first-hand experience of what works and what doesn’t. This also gives us first-hand experience with assuming the risk of our work needing to produce results, which is why we’re comfortable offering free trials and money-back guarantees on our services.

With 15 years of studio experience and over 20 years of product marketing experience, with brands ranging from bootstrapped startups to the Fortune 500, you’re in good hands (you’ll see this this for yourself after your free trial with us!)

Do you have work samples in my industry?

While we do have documented success stories, your best content won't be industry-specific: it'll be audience-specific. People engage based on their unique interests, not your industry, and not based on other business' audience interests.

Our focus is on creating materials that resonate with what your specific audience wants to learn, how they enjoy consuming online.

Our strategy process uncovers your audience wants to learn, how they'd enjoy consuming it. It comes with a money-back guarantee, so you can be certain you've made the right decision.

Can I speak to references, or request additional samples?

No. We don’t interrupt our clients for reference checks. Our proof speaks for itself: testimonials, success stories, samples, and our generous risk-reversal (money-back guarantee on strategy, free trials on production) to get you started with complete confidence.

We periodically review our sample materials that have been prepared, and add to them if we hear reoccuring feedback requesting a specific type of sample.

Otherwise, we stay focused on building some of the best edutainment experiences in the world!

What if I can't mentally picture how this will work for my brand?

That is totally normal. Edutainment is still a rare treat in the marketing world, which only adds to it's astronomical pulling power.

The strategy process exists to answer that question, so we can all be crystal-clear on how edutainment can help your brand thrive.

If you're still unsure, chat with our team, we'll help you see how it all works together for your brand.

Sounds good, but I still feel unsure. Can I try it for free first?

Yes. We know this is unusual, but yes.

We’re particular about who we work with, and think you should be too. We want you to be sure about us, and we want to be sure about you. If we’re a fit:

  • Our strategy services have a money-back guarantee.
  • Our production services all start with a free trial.

This is to make certain you're able to move forward with total confidence. If you’re not happy, we’ll either fix it or you can walk away without obligation. If you are happy, we’ll work your plan together, to your budget.

It’s hard enough to find great partners for your business. Hopefully this makes it just that little bit easier.

How long until I see results?

Speed of results depends on your relationship with your market:

  • If you’ve been nurturing your audience, edutainment assets will ignite them quickly.
  • If you’re starting fresh, it may take longer, but edutainment accelerates the process.

Why? Platforms are increasingly interest-based. A single piece can go viral, as seen with moments like the famous gummybear incident. Each asset helps us learn more about your audience’s sweet spot—where value, entertainment, and timing intersect.

We'll be totally honest with you about how long we think progress will take, based on your business, your market, and our experience.

One thing's for sure: the sooner we get started, the better!

Edutainment-powered experiences that make users enjoy buying from you.

Most marketing bores and interrupts. We make marketing experiences people love—so they watch, click, convert, and become brand champions. Try us free.

Launch interactive consultation Configure the perfect marketing for you or talk to an expert Request a call or email

×

No active studies

There are currently no studies open for participation. Check back soon though, there's normally at least one study on the go!

Coming soon

Subscribe to the newsletter to be the first to know when it's available and secure your lifetime discount!

How would you like to connect?

Send us an email Message us on Slack Text us on WhatsApp Schedule a Google Meet
Back

Email

Sounds good! Either click the email button, or use the contact form below it. Either works great. Looking forward to answering your questions!

Use your email app or fill in this form:

Back

Slack

Sounds good! Enter the email address associated with your Slack account and we’ll send you a Slack Connect request:


Back

WhatsApp

Sounds good! Click the button below to open a conversation in WhatsApp:

Start WhatsApp chat
Back

Google Meet

Sounds good! Enter your email address and location (for timezones) below and we’ll connect with you to schedule a call: