SMTP2GO
Supporting from 11k to over 35K customers, winning Deloitte Fast500 for 5 years in a row.
Challenge
Help customers understand the service—and take the next step
SMTP2GO was serving 11,000 customers across 100 countries when we began working together. The team wanted to reach new markets and improve the product experience as the business grew.
Email delivery is easy to take for granted until an important message goes missing. The website had to explain why SMTP2GO mattered, while campaigns for specific markets needed to speak to the people responsible for keeping those messages moving. Once customers signed up, onboarding and application interfaces had to help them put the service to work.
Solution
An IT wizard meets the spam-filter guards
For the education market, we created an animated explainer with an IT wizard, a student with magical abilities, and some particularly imposing spam-filter city guards. The fantasy setting gave a technical problem a cast and a plot. An IT professional could see the problem they dealt with at work unfold in a world made to entertain them.
“Everyone in the office heard it and came over to watch. They love it.”
A courier for the broader audience
The broader website used a different, familiar idea: a first-class courier getting an important message to its destination. We developed illustrations, product explanations, and a visual hierarchy that let visitors explore the services in detail. The courier offered a way into the subject; the information helped people decide whether SMTP2GO suited their business.
Alongside SMTP2GO and its testing partners, we tested practical details such as customer-logo placement and how clearly the pricing slider showed changes to a plan.
Follow through inside the product
Our work continued into onboarding, application design, and development with SMTP2GO’s engineers. That included an HTMX-based interface designed to make navigation between application states feel immediate, carrying the attention to clarity into the tools customers used after signup.
Results
From 11,000 to more than 35,000 customers during the partnership
During the period covered here, SMTP2GO’s customer base grew from 11,000 to more than 35,000, and the company earned Deloitte Fast500 recognition for five consecutive years. We supported the company through that growth with strategy, animation, website experiences, and product work.
Website decisions backed by testing
SMTP2GO selected a customer-logo variation for publication after testing. It also described a pricing-slider variation as a “pretty confident winner” and proposed releasing it. The tests helped determine which designs to publish and what to investigate next.
From the first explanation to the everyday tools
The partnership has spanned audience-specific campaigns, animated explainers, web design, and application development. We’ve worked with the people introducing SMTP2GO to new customers and the engineers building what those customers use.
“Highly recommended for any design or marketing project.”
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