Threedium
Helping shoppers explore products in 3D and feel confident enough to buy.
Challenge
You can see a couch online and still wonder how it will look in your room. Threedium’s 3D and augmented-reality tools give shoppers ways to investigate questions like that. The platform covered product viewers, configurators, AR, and digital walkthroughs. Its website needed to explain why those capabilities mattered to an ecommerce team. Our job was to connect the breadth of the technology with the uncertainty between looking at a product and deciding to buy it.
Solution
Put a question mark before “Add to Cart”
We built the website story around the confidence a shopper needs before buying. A visual journey placed a question mark between “View Product” and “Add to Cart,” showing where that confidence could be missing. Then we made the possibilities tangible: put the couch in the shopper’s room; show the ring on their finger.
Show what each tool lets a shopper do
We organised the explanation around actions people could picture. Rotate, zoom, and inspect a product in an interactive viewer. Explore variations in a configurator. Place a model in your surroundings with browser-based AR. Walk through a virtual store. Each tool had a role in helping someone examine a product, with the website showing how they fitted within the platform.
Offer a demonstration for their industry
The page led towards an industry-specific demo. Ecommerce teams were invited to explore how their products could appear in 3D, which features might suit their brand, and how the experience could fit into their store.
Results
A website story built around the purchase decision
We produced website materials connecting the shopper’s uncertainty with the platform’s capabilities and an invitation to see them demonstrated. An ecommerce team could start with a familiar shopping problem, explore the relevant tools, and request a demonstration for its industry.
A purpose for each capability
Viewers, configurators, AR, and walkthroughs each had a concrete explanation within the wider platform story. The sales materials could explain a capability by showing what a shopper would do with it.
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A global alliance of creative talent, backed by decades of edutainment experience, makes your brand easy to understand & enjoyable to buy from. Covers your websites, graphics, videos & novel new interactive experiences.
