Otherworldly brings the most advanced web framework to life

The Foundation framework was among the first modern front-end development libraries to prioritize support across devices, mediums, and accessibility. Foundation became a family of responsive front-end frameworks that makes it easy to design beautiful responsive websites, apps and emails that look amazing on any device.

When it was starting to gain traction, the Foundation team acknowledged a need to give the brand a more engaging personality to represent the next chapter of its development.

The brand personality we created has endured for more than a decade, with hundreds of thousands of websites still thriving with the framework.

1. Strategically redesigned brand materials

Following a strategic appreciation for the target audience, what they’re looking for in the market, and how they enjoy engaging with their tools culturally, we begun the project by exploring different avenues for design and personality.

Thanks to qualitative market feedback, we were able to narrow down the options to the strongest one before production began. This put the project in a great position for effective, efficient implementation.

“The brand has a personality now. There’s life behind the eyes. The community loves it.”

2. Prepare new materials for the web

With a robust, tested solution in hand, production took place with confidence. Brand materials were produced efficiently and economically, and a variety of assets cascaded across the whole project.

Subsequent milestone launches of the framework were accompanied by additional materials, introducing thematic variations to make every new version feel both fresh and familiar.

The success of this brand project led to the addition of two other projects just like it, bringing strong personality and connection to a leading design community and yet another web framework.