The strategy, videos, pages and UX behind a Deloitte Fast500 brand.

S2G is one of the leading email delivery server SaaS companies in the world. We met the founder when the company was serving 11,000 customers in 100 countries, and ready to take the brand — and the product — to the next level.

Edutainment materials for new markets

As the S2G customer base grew, two components of marketing became the focus: general and niche. The ‘general’ bucket was the overall user experience for anyone who discovers the brand, such as from content marketing. The ‘niche’ bucket was for tailored, focused experiences designed for specific market segments, contextualizing the UX and language to suit them.

By crafting tailored experiences per market, we were able to resonate more intimately with target demographics than competitors. For instance, the education market introduced a Harry Potter inspired theme across media. An animated video explainer introduced the power of the service while entertaining visitors, featuring an IT wizard that utilizes a student’s magic abilities to make emails deliver more effectively, bypassing even the bulkiest of spam filter city guards.

“Everyone in the office heard it and came over to watch. They love it”

Similarly, by optimizing more general market assets, we were able to more effectively articulate the power of the service, crafting granular materials that allow users to ‘discover’ a variety of different services and solutions through a natural, highly-visual explorer design and information hierarchy.

Similarly, by optimizing more general market assets, we were able to more effectively articulate the power of the service, crafting granular materials that allow users to ‘discover’ a variety of different services and solutions through a natural, highly-visual explorer design and information hierarchy.

Product design and development

By applying these same principles to the product design and development, we’ve made great strides toward more enjoyable user onboarding and a more polished application interface for users to experience. The latest interface leverages SPA HTMX technology to make page states feel instant, while maintaining a highly efficient environment for the Go back-end to liaise with.

By applying these same principles to the product design and development, we’ve made great strides toward more enjoyable user onboarding and a more polished application interface for users to experience. The latest interface leverages SPA HTMX technology to make page states feel instant, while maintaining a highly efficient environment for the Go back-end to liaise with.

“Highly recommended for any design or marketing project.”