Otherworldly doubles conversions in competitive insurance markets

VEMM is one of the largest insurance management firms in Brazil, providing providing nationwide access to better terms and plans coupled with prompt customer service.

The team wanted to uncover new ways to improve conversion rates across their portfolio web properties, ranging from auto insurance to loan services.

1. Strategically made signups enjoyable

Who actually likes filling out insurance forms or collecting quotes? Nobody. That was the opportunity. In a sea of competitive options that neither education nor entertain, there was a clear opportunity to engage traffic in innovative new ways.

As a developing nation, Brazilian buyers were still hesitant to engage with online services that involved finances, which added to the challenge — and opportunity — represented by our strategy.

Following the implementation of our strategy — including copywriting, design, artwork and development — VEMM’s manager was delighted to report a drastic improvement in conversions. The inclusion of a highly-visual and immersive educational and entertaining onboarding system made visitors feel both comfortable and eager to dive deeper.

The result was even more exciting thanks to the additional challenges imposed by their market.

“The result was even more exciting thanks to the additional challenges imposed by their market.”

2. Developed a repeatable framework for their portfolio

Following the fantastic results on key portfolio properties, we developed a system for repeating the results across the rest of their assets. The system (endearingly named internally at VEMM as ‘Centro’) unlocked gains across their entire lineup with only minor changes required per site.

It was our pleasure to play such an instrumental role in making so many Brazilian shoppers more comfortable in their foray into online commerce, and in helping secure VEMM as a major player in their market.