Out of this world marketing creative.

The edutainment-focused studio building
content your users love to watch and click, to
webpages they enjoy using and signing up on, to
digital product designs they can’t put down. Try us free:

Launch interactive consultation Configure the perfect marketing for you Watch video See how it works

  • They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.

    Justin R Asana co-founder
  • Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.

    Brandon A Superlist co-founder
  • They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.

    Mohit L Cisco
  • I think we’ve come up with something magical.

    Roian A Wrangler Jeans
  • Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.

    Inc. Article
  • Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.

    HuffPost Article
  • Something I’m yet to experience anywhere else. I have +269.2% conversions from these principals.

    Prerna A Serial Entrepreneur
  • But when we tried [Adam and his team], our conversion doubled: it was the highest ROI on anything we ever spent.

    Simon B Serial Entrepreneur
  • When the other founder watched the video, his reaction was "$£@& HE'S GOOD!" I hear nothing but good things from the team.

    Georges H Tech co-founder
  • I’ve seen the systems and strategies inside. This is stuff every organization needs to know, yet so few do. This is a must-have.

    Zach H Author & TV Personality
  • This should be in the book of any startup…priceless.

    Arnaud S Serial entrepreneur
  • Sorted out how we should market our product effectively. They have awesome ideas that would not have occurred to us otherwise!

    Emily N Entrepreneur
  • We’re in a tough market and needed a way to really get peoples attention. Our video not only turns heads and attracts sales, but the sheer level of quality rubs off on our brand too.

    Stuart D Space Architectural
  • This looks so great!!! The characters are amazing. The whole package is great. You will be very busy.

    Derryn S Serial investor
  • We operate in one of the most competitive markets in the world. Our video not only cuts through the noise and attracts new customers, but helps us grow while everyone else is shrinking.

    Brett B Online casino founder
  • We’re already seeing a +43% conversion to cold traffic… We haven’t even started paid media yet!

    Michael T Threedium CMO

Boredom is the biggest marketing problem hiding in plain sight.

Boring marketing makes your clear…yet invisible. Your users are online to learn or be entertained. Marketing is infinitely more effective when those users learn while being entertained, leading to more clicks, signups and loyal long-term customers:

What Brands Need to Thrive with Edutainment

  • Know what they want to learn

    Understand what your audience is curious about. Successful edutainment starts with knowing the pain points, desires, and key questions that they’re actively seeking answers to. Once you’ve identified these, you can create content that directly addresses their needs, helping them feel understood and engaged.

  • Know how they enjoy consuming online

    Every audience has its preferred ways of consuming content. Do they love quick, bite-sized videos or long-form educational blogs? Are they more into podcasts or social media memes? By discovering where and how your audience spends their time, you can meet them where they are, using the format they already enjoy.

  • Craft an experience that combines the two

    The magic happens when you combine what they want to learn with how they love to engage. Create a seamless, world-class experience that captures attention, offers value, and entertains. This is where the true power of edutainment lies—when education and enjoyment come together to form an unforgettable experience.

How to Grow Your Brand with Edutainment

  • Create "Learn and Laugh" Material

    Creating content that educates and entertains is the key to capturing attention and fostering loyalty. Whether it’s a fun explainer video, a meme, or a witty how-to post, your content should make people learn while also making them smile. This blend of value and humor helps your brand stand out in a sea of noise, ensuring your message is memorable and shareable.

  • De-platform and convert with delight

    Once you’ve captured their attention, move them from the noisy social feeds to a more controlled, branded experience. Direct them to an engaging landing page, where they can go deeper into your brand’s world. A high-quality onboarding experience—like a quiz or interactive tool—can guide them seamlessly into becoming a customer by showing them exactly how your offering fits their needs.

  • Edutain through the entire buyer lifecycle

    The journey doesn’t end once the customer converts. Edutainment should continue throughout the entire customer lifecycle. Use humor and helpful content in your email nurture, pre-sale engagement materials, and even post-sale follow-ups. Keep your customers engaged, delighted, and feeling valued at every stage to ensure long-term loyalty and growth.

Make your brand irresistible.

For digital-native brands who feel their landscape is boring or bland, Otherworldly uses edutainment frameworks to give your market something to get excited about: you.

Step 1 Discover your brand’s potential to edutain and delight.

To become the most exciting option in your market, you need to understand exactly what will make your audience stop scrolling, lean in, fall in love with your offer and convert. This isn’t about following industry norms—it’s about tapping into what your audience wants to learn and how they love to engage online.

  • Know what to create–and how–for every stage of the customer lifecycle.
  • Know what assets you need, how they’ll look, and how help users progress.
  • Know what landing pages you need, and where each is used in the buyer journey.
Otherworldly Audit

Identify where your next big wins will come from.

Discover exactly how to increase attention and conversions in your current marketing, based on over 20 years of experience, all in a 1:1 video audit.

Identifying issues Testing the waters

See what's included

Otherworldly Narrative

Your blueprint for becoming irresistible.

Boost sales by uncovering exactly what customers want to hear, how they’d love to hear it, across your content and pages. Workshop your message, define ‘big idea’ themes, and get a full execution plan.

Making ALL marketing more effective

See what's included

Step 2 Deploy your edutainment strategy

With your crystal-clear strategy, it’s time to make magic. Bring your vision to life with creative assets—webcomics, animated videos, landing pages and more—to educate, entertain, and turn your audience into superfans at every step of your marketing and sales cycle.

  • Every production is camera-free, so you don’t need to remember scripts or have a showroom office.
  • Production is optimized for intangible products (such as SaaS), without sacrificing reach or interest.
  • We collect qualitative and quantitive feedback on all pages and media to optimize every asset.
Otherworldly Webcomics

Scroll-stopping graphics for social & blog posts.

Combine what prospects want to learn with their flavour of humour and enjoyment with valuable-driven, comedic webcomic graphics.

Image ads Social media Blog posts

See what's included

Otherworldly Message

Scroll-stopping animated videos & explainers.

From video ads to explainer content, we craft visuals your audience will love and look forward to, supercharging engagement and CTRs. Validated with real customer feedback to maximise results.

Video ads Social media Website videos

See what's included

Otherworldly Pages

More conversions with immersive pages & sites.

Publish pages users enjoy visiting and love signing up on. We take care of the strategy, copywriting, design and development, all with unlimited revisions and conversion optimisation.

Landing pages One-page websites

See what's included

Otherworldly Product

Maximise retention, minimise churn.

Optimise your SaaS onboarding and UX for the highest enjoyment and lowest churn. We take care of strategy, copy, design and development all with unlimited revisions and conversion optimisation.

SaaS Mobile apps

Ongoing support to supercharge your entire marketing engine?

Companies that want to grow fast enjoy a subscription for discounted production rates and expanded service offerings, ensuring they create the best possible edutainment experience for their market:

Starter

For one-off projects or testing the waters before subscribing

A la carte

Billed per project

Get started
  • Access every service above
  • One project at a time
  • Ideal for sporadic production

Startup

For lean yet ongoing production in ambitious small brands

$4995 USD
/Month

Billed monthly

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • Ideal for lean yet ongoing production cadence
  • Still got questions? Get in touch

Growth

For active, ongoing production with growing brands

$9995 USD
/Month

Billed monthly

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for active, ongoing production cadence

Unlimited

For full-pace production with larger businesses

$25,000 USD
/Month

Billed monthly or annually

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for high performance teams with ongoing needs

Bespoke

For full-pace production with highly unique needs

Custom

Billed monthly or annually

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for deeper integration with your infrastructure

Start your project with us for free.

If we think we’re a good match, we want you to feel so too. That’s why we’re happy to offer money-back guarantee on the start of any strategy, plus a free trial on any production. Unhappy? No hard feelings, no obligation. Happy and want more? We either continue with one-off projects, or build a subscription together to unlock everything we have to offer in your business. Got questions? Ask us.

Frequently asked questions

Why not just hire in-house talent?

To access the same set of skills, you would need to hire:

  • Marketing strategist
  • Copywriter
  • Web designer
  • Product UI designer
  • Web developer
  • Conversion rate optimisation specialist
  • Gamification specialist
  • Scriptwriter
  • Advertising
  • Animatic and thumbnail producer
  • Cut-out and paperless animators
  • Video compositor
  • Video editor

Which you’re free to do, of course. But recruiting and managing 13 distinct roles — assuming you found great candidates and they love working with you — is more expensive and more challenging than having one flat fee with our team.

Besides, you may not need all 13 roles every single month. With us, that’s not a problem. You only pay for what you need, when you need it.

I don’t know my budget

That’s fine, we’ve built a system to help you work out what you need. You can choose services you want, then adjust scope and delivery speed to make it work for most budgets.

Having the flexibility to modify what you need with real-time prices can help you find a path forward that best suits you.

How do I know this will work for me?

The only way to know is on the inside, that’s why we start with a free trial so you can see for yourself.

After you’ve defined what services you want using our configuration tool, you’ll have a chat with our founder, Adam. He will help you decide on what a good free trial will look like for your business, so you can get the confidence you need to make this a great working relationship.

You use a lot of cartoon/animated material. Why?

Because they give form to formless products. Digital product brands and service providers don't have a physical 'thing' to show, and this solves that.

Better yet, characters bring personality to a brand, even if they only play supporting roles. Audiences resonate with personalities like that. Characters are used from brands of all sizes, all the way up to titans such as Salesforce or Gary Vaynerchuk.

And as they have observed many times publicly, the enterprise value of those personality relationships is huge: characters don't go off sick, demand raises, quit, or cause drama. They are things that you own. They can go anywhere in any world, real or fictional. People love them.

I don’t like retainers, can you still help me?

Of course. Using our configuration tool, you can select whether you’d like one-off or ongoing services. Some services only have a one-off option too, since that suits those bodies of work best.

We want you to choose the options that are best for you.

Can you do just parts of the process instead of all of it?

Absolutely. Some teams only want us to focus on parts of our scope of services while they take care of others internally.

Other teams only have a need for some services anyway.

Using our configuration tool, you can scope out the parts you need and pick a price that suits you on that basis.

Who’s doing the work? Who’s in the team?

Otherworldly is led by edutainment expert Adam Fairhead. He started his studio in 2009, and slowly expanded to a tight-knit team of elite practitioners, each with a love for their craft and obsessive attention to detail. Only team members who have proven themselves under Adam’s (very) rigorous training for months (if not years) are permitted to go anywhere near our trusted clients. Adam is closely involved in every single project we take on, to ensure we maintain our reputation for producing among the best work in the market.

We’ve produced and sold products of our own, having first-hand experience of what works and what doesn’t. This also gives us first-hand experience with assuming the risk of our work needing to produce results, which is why we’re comfortable offering free trials and money-back guarantees on our services.

With 15 years of studio experience and over 20 years of product marketing experience, with brands ranging from bootstrapped startups to the Fortune 500, you’re in good hands (you’ll see this this for yourself after your free trial with us!)

Do you have work samples in my industry?

Your best content won't be industry-specific, it'll be audience-specific. People engage based on their interests, not your industry.

Our focus is on creating materials that resonate with what your audience wants to learn, how they enjoy consuming online.

Our strategy process uncovers your adience wants to learn, how they'd enjoy consuming it. It comes with a money-back guarantee on the first few sessions, so you can be certain you've made the right decision.

Can I speak to references, or request additional samples?

No. We don’t interrupt our clients for reference checks. Our proof speaks for itself—examples, testimonials, and our generous risk-reversal (money-back guarantee on strategy, free trials on production) to get you started with complete confidence.

We periodically review our sample materials that have been prepared, and add to them if we hear reoccuring feedback requesting a specific type of sample.

Otherwise, we stay focused on building some of the best edutainment experiences in the world!

What if I can't mentally picture how this will work for my brand?

That is totally normal. Edutainment is still a rare treat in the marketing world, which only adds to it's astronomical pulling power.

The strategy process exists to answer that question, so we can all be crystal-clear on how edutainment can help your brand thrive.

If you're still unsure, you're welcome to chat with our team, if you'd like a sense-check prior to getting started.

Sounds good, but I still feel unsure. Can I try it for free first?

Yes. We know this is unusual, but yes.

We’re particular about who we work with, and think you should be too. We want you to be sure about us, and we want to be sure about you. If we’re a fit:

  • Our strategy service has a money-back guaratee on the first few sessions
  • Our production services all start with a free trial

This is to make certain you're able to move forward with total confidence. If you’re not happy, we’ll either fix it or you can walk away without obligation. If you are happy, we’ll work your plan together, to your budget.

It’s hard enough to find great partners for your business. Hopefully this makes it just that little bit easier.

How long until I see results?

Speed of results depends on your relationship with your market:

  • If you’ve been nurturing your audience, edutainment assets will ignite them quickly.
  • If you’re starting fresh, it may take longer, but edutainment accelerates the process.

Why? Platforms are increasingly interest-based. A single piece can go viral, as seen with moments like the famous gummybear incident. Each asset helps us learn more about your audience’s sweet spot—where value, entertainment, and timing intersect.

The sooner we get started, the better!

So let's start building:
content your users love to watch and click, to
webpages they enjoy using and signing up on, to
digital product designs they can’t put down. Try us free.

Launch interactive consultation Configure the perfect marketing for you or talk to an expert Request a call or email

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