Your industry is boring, But your brand is not.

Use our edutainment frameworks to increase attention and conversions by making your brand irresistible across the entire buyer journey. Try us free.

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  • They creatively took things in a new direction that gave me just what I was looking for, even though I hadn’t known precisely how to describe it.

    Justin R Asana co-founder
  • Hands down, the best consulting and design relationship we’ve ever had. I can’t even imagine ever using anybody else.

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  • They did a great job in bringing a personality to our product. Highly recommended for a well thought out implementation.

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  • I think we’ve come up with something magical.

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  • Adam feels that when it comes to messaging people online, don’t just push your pills on people. Instead, listen, and write helpful prescriptions.

    Inc. Article
  • Adam has proven that people buy from you because they trust you have their best interest at heart. [You] move from salesperson to leader.

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  • Something I’m yet to experience anywhere else. I have +269.2% conversions from these principals.

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  • But when we tried [Adam and his team], our conversion doubled: it was the highest ROI on anything we ever spent.

    Simon B Serial Entrepreneur
  • When the other founder watched the video, his reaction was "$£@& HE'S GOOD!" I hear nothing but good things from the team.

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  • I’ve seen the systems and strategies inside. This is stuff every organization needs to know, yet so few do. This is a must-have.

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  • This should be in the book of any startup…priceless.

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  • Sorted out how we should market our product effectively. They have awesome ideas that would not have occurred to us otherwise!

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  • We’re in a tough market and needed a way to really get peoples attention. Our video not only turns heads and attracts sales, but the sheer level of quality rubs off on our brand too.

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  • This looks so great!!! The characters are amazing. The whole package is great. You will be very busy.

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  • We operate in one of the most competitive markets in the world. Our video not only cuts through the noise and attracts new customers, but helps us grow while everyone else is shrinking.

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  • We’re already seeing a +43% conversion to cold traffic… We haven’t even started paid media yet!

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Boredom is the biggest marketing problem hiding in plain sight.

Boring marketing makes your clear…yet invisible. Your users are online to learn or be entertained. Marketing is infinitely more effective when those users learn while being entertained, leading to more clicks, signups and loyal long-term customers:

What Brands Need to Thrive with Edutainment

  • Know what they want to learn

    Understand what your audience is curious about. Successful edutainment starts with knowing the pain points, desires, and key questions that they’re actively seeking answers to. Once you’ve identified these, you can create an experience that directly addresses their needs, helping them feel understood and engaged.

  • Know how they enjoy consuming online

    Every audience has its preferred ways of consuming content. Do they love quick, bite-sized videos or long-form educational blogs? Are they more into interactive quizzes or being hands-on with the product? By discovering where and how your audience spends their time, you can meet them where they are, using the format they already enjoy.

  • Craft an experience that combines the two

    The magic happens when you combine what they want to learn with how they love to engage. Create a seamless, world-class experience that captures attention, offers value, and entertains. This is where the true power of edutainment lies—when education and enjoyment come together to form an unforgettable experience.

How to Grow Your Brand with Edutainment

  • Create "Learn and Laugh" Material

    Creating content that educates and entertains is the key to capturing attention and fostering loyalty. Whether it’s a fun explainer video, a meme, or a witty how-to post, your content should make people learn while also making them smile. This blend of value and humor helps your brand stand out in a sea of noise, ensuring your message is memorable and shareable.

  • De-platform and convert with delight

    Once you’ve captured their attention, move them from the noisy social feeds to a more controlled, branded experience. Direct them to an engaging landing page, where they can go deeper into your brand’s world. A high-quality onboarding experience—like a quiz or interactive tool—can guide them seamlessly into becoming a customer by showing them exactly how your offering fits their needs.

  • Edutain through the entire buyer lifecycle

    The journey doesn’t end once the customer converts. Edutainment should continue throughout the entire customer lifecycle. Use humor and helpful content in your email nurture, pre-sale engagement materials, and even post-sale follow-ups. Keep your customers engaged, delighted, and feeling valued at every stage to ensure long-term loyalty and growth.

Works Great For Brands Just Like Yours

  • SaaS, tech & intangible products/services

    Digital products are invisible—no unboxing, no tactile experience, just features and promises. Our edutainment processes give them form, personality, and life. It makes your brand interesting, exciting, and unforgettable. We’ve seen many examples of this over the years, from brands like Salesforce, GitHub and MailChimp that lean into creativity become ones people look forward to and get attached to.

  • Tech founders, CEOs & serial entrepreneurs

    Your personal brand is a growth engine—building trust, closing deals, and accelerating business growth. The problem is, you’re busy. Cameras? Research? Daily content? It’s too much. Our edutainment processes are camera-free and hands-off, delivering engaging, insightful, and entertaining experiences your audience loves—without taking up your time.

  • Physical products with intangible benefits

    You’re not just selling what’s in the box—you’re selling the transformation it brings. A better life, a new feeling, a real change. Our edutainment processes make that transformation feel tangible, giving your results form and personality. And while competitors focus on the physical, you’ll be busy inspiring customers to fall in love with the outcomes only your brand, in their eyes, can deliver for them.

Make your brand irresistible.

For digital-native brands who feel their landscape is boring or bland, Otherworldly uses edutainment frameworks to give your market something to get excited about: you.

Step 1

Create your blueprint for becoming irresistible.

The first step to making your brand irresistible is to know exactly what they’ll respond best to, before you build anything. This full strategy and execution plan is not based on industry, but on what your unique audience is looking for and how they enjoy consuming online.

  • Know what to create for every stage of the buyer lifecycle
  • Map out all the creative you need and how how they’ll look
  • Map out the pages you need and how each looks and works
  • You AND your audience will love it, or your money back
See what's included
Step 2

Implement that blueprint across your business.

With a clear picture of how you can educate ane entertain your market across your whole marketing and sales cycle, deploy the creative production skills needed to bring that vision to life and delight your market:

  • Image & video content is all totally camera-free and hands-off
  • Pages, offers and UI your customers will love, all done for you
  • Optimize with qualitative & quantitive feedback across all assets
  • Production starts with a free trial to guarantee satisfaction

Grippy graphics for social content & blog posts.

Combine what users want to learn with their flavour of enjoyment in valuable-driven, comedic graphic content.

Learn more

Scroll-stopping videos for social, explainers & ads.

Animated video content designed to supercharging CTRs. Validated with customer feedback for maximum results.

Learn more

More conversions with immersive web pages.

Publish and optimize pages your users enjoy visiting and love signing up on. Strategy, copy, design, development, and CRO.

Learn more

UX to maximize product retention & lower churn.

If you have a digital product, optimise your UX and onboarding for the highest enjoyment and lowest churn. Strategy, copy, design, development and CRO.

Implement a la carte, or supercharge your entire marketing engine with a subscription.

Companies that want to grow fast enjoy a subscription for discounted production rates and expanded service offerings, ensuring they create the best possible edutainment experience for their market:

Starter

For one-off projects or ad-hoc / light production needs

A la carte

Billed per project

Get started
  • Access every service above
  • One project at a time
  • Ideal for sporadic production

Startup

For lean yet ongoing production in ambitious small brands

$4995 USD
/Month

Billed monthly

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • Ideal for lean yet ongoing production cadence
  • Still got questions? Get in touch

Growth

For active, ongoing production with growing brands

$9995 USD
/Month

Billed monthly

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for active, ongoing production cadence

Unlimited

For full-pace production with larger businesses

$25,000 USD
/Month

Billed monthly or annually

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for high performance teams with ongoing needs

Bespoke

For full-pace production with highly unique needs

Custom

Billed monthly or annually

Get started
  • Access every service above
  • Access additional services like production optimisation, conversion optimisation and product design/development
  • We integrate into your toolkit
  • Ideal for deeper integration with your infrastructure

Start your project with us for free.

If we think we’re a good match, we want you to feel so too. That’s why we’re happy to offer money-back guarantee on the start of any strategy, plus a free trial on any production. Unhappy? No hard feelings, no obligation. Happy and want more? We either continue with one-off projects, or build a subscription together to unlock everything we have to offer in your business. Got questions? Ask us.

We believe the world would be a better place if people loved learning and growing as much as they love their favorite shows and games.

As kids, we devoured stories and played for hours, learning without even realizing it. But somewhere along the way, learning became boring—and so we do less of it.

Mr. Edutainment is on a mission to change that. We're building “adventures” that combine storytelling, cartoons, comics, gameplay, and skill-building to spark what we call “binge-growth.” We believe scaling binge-growth is the key to improving society—for kids and big kids (adults) alike.

Our Otherworldly studio ('you are here!') fuels this mission by doing what we do best—crafting unforgettable educational/entertaining experiences—for brands that want to reliably stand out and win the hearts and minds of those they wish to serve. After 20 years of helping brands grow—from bootstrapped upstarts to Fortune500 brands—our proven processes, talent and frameworks are now fully available to you.

Every Otherworldly project helps fund our vision: a world where people love growing, and learning feels better than mindless entertainment ever could.

When you work with Otherworldly, you’re not just driving meaningful growth in your business—you’re helping us invest in the next generation of societal growth.

Together, we can make a difference.

In the meantime, let’s make your business explode.

Frequently asked questions

Why not just hire in-house talent?

To access the same set of skills, you would need to hire:

  • Marketing strategist
  • Copywriter
  • Web designer
  • Product UI designer
  • Web developer
  • Conversion rate optimisation specialist
  • Gamification specialist
  • Scriptwriter
  • Advertising
  • Animatic and thumbnail producer
  • Cut-out and paperless animators
  • Layout and background designers
  • Video compositor
  • Video editor
  • Production manager

Which you’re free to do, of course. But recruiting and managing 15 distinct roles — assuming you found great candidates and they love working with you — is more expensive and more challenging than having one flat fee with our team, which you can leverage on-demand.

Besides, you may not need all 15 roles every single month. With us, that’s not a problem. You only pay for what you need, when you need it.

I don’t know my budget

That’s fine, we’ve built a system to help you review and configure popular service options. You can choose services you want, then adjust scope and delivery speed to make it work for most budgets.

If you don't see something that works for you, get in touch and tell us about what you're trying to achieve, with what resources. We'll be happy to help guide you to a plan that works for you.

How do I know this will work for me?

The only way to know is on the inside, that’s why we start with money-back guarantees on our strategy processes, and free trials on our production processes so you can see for yourself risk-free.

You use a lot of cartoon/animated material. Why?

While we don't always use them (it depends on what your audience resonates most with!) we often do, because they give form to formless products. Digital product brands and service providers don't have a physical 'thing' to show, and this solves that.

Better yet, characters bring personality to a brand, even if they only play supporting roles. Audiences resonate with personalities like that. Characters are used from brands of all sizes, all the way up to titans such as Salesforce or Gary Vaynerchuk.

And as they have observed many times publicly, the enterprise value of those personality relationships is huge: characters don't go off sick, demand raises, quit, or cause drama. They are things that you own. They can go anywhere in any world, real or fictional. People love them.

I don’t like retainers, can you still help me?

Of course. Our strategy processes are one-off engagements with a money-back guarantee on them. Our production processes are available in both one-off or subscription forms so you can choose your favorite.

We want you to choose the options that are best for you.

Can you do just parts of the process instead of all of it?

Absolutely. Some teams only want us to focus on parts of our scope of services while they take care of others internally.

Other teams only have a need for some services anyway.

We'll work with you, your plans, your resources and your goals to help you grow the way you want to.

I don't know if what I want fits my budget. What do I do?

While we have pricing sheets for most of our services, they mostly serve as a guide to review popular purchases.

Part of our job is to "cut the garment according to the cloth". If you have specific budget constraints, do not let that stop you. Get in touch with us, share everything you know, and we'll work with you to form a plan of attack that helps you get where you need to go, based on your resources.

Also, keep in mind: these services exist to help you grow. Your budget will increase in the future based on that growth, thanks to our decades of experience and how we validate every single idea with your target market prior to production, maximizing hit-rate.

What's the difference between you and a marketing agency/consultant?

Agencies and consultants offer either creative talent or delegated SOP-driven resources, specializing in securing and fulfilling general marketing services for clients.

We offer edutainment-focused strategy and production, based on 20 years of domain specialization. Our team produces materials for our own initiatives, and also makes those services available to a handful of other brands at a time.

Everything we offer has been used extensively by ourselves in the market, as well as brands who work with us. There is no theory here. Just disruptive methods of marketing and brand development which we're making available to you.

And our services include either a money-back guarantee or a free trial, to make getting started completely risk-free.

Who’s doing the work? Who’s in the team?

Otherworldly is led by edutainment expert Adam Fairhead (ie. "Mr. Edutainment"!). He started the studio in 2009, and slowly expanded to a tight-knit team of elite practitioners, each with a love for their craft and obsessive attention to detail. Only team members who have proven themselves under Adam’s (very) rigorous training for months (if not years) are permitted to go anywhere near our trusted clients. Adam is closely involved in every single project we take on, to ensure we maintain our reputation for producing among the best work in the market.

We’ve produced and sold products of our own, having first-hand experience of what works and what doesn’t. This also gives us first-hand experience with assuming the risk of our work needing to produce results, which is why we’re comfortable offering free trials and money-back guarantees on our services.

With 15 years of studio experience and over 20 years of product marketing experience, with brands ranging from bootstrapped startups to the Fortune 500, you’re in good hands (you’ll see this this for yourself after your free trial with us!)

Do you have work samples in my industry?

While we do have documented success stories, your best content won't be industry-specific: it'll be audience-specific. People engage based on their unique interests, not your industry, and not based on other business' audience interests.

Our focus is on creating materials that resonate with what your specific audience wants to learn, how they enjoy consuming online.

Our strategy process uncovers your audience wants to learn, how they'd enjoy consuming it. It comes with a money-back guarantee, so you can be certain you've made the right decision.

Can I speak to references, or request additional samples?

No. We don’t interrupt our clients for reference checks. Our proof speaks for itself: testimonials, success stories, samples, and our generous risk-reversal (money-back guarantee on strategy, free trials on production) to get you started with complete confidence.

We periodically review our sample materials that have been prepared, and add to them if we hear reoccuring feedback requesting a specific type of sample.

Otherwise, we stay focused on building some of the best edutainment experiences in the world!

What if I can't mentally picture how this will work for my brand?

That is totally normal. Edutainment is still a rare treat in the marketing world, which only adds to it's astronomical pulling power.

The strategy process exists to answer that question, so we can all be crystal-clear on how edutainment can help your brand thrive.

If you're still unsure, chat with our team, we'll help you see how it all works together for your brand.

Sounds good, but I still feel unsure. Can I try it for free first?

Yes. We know this is unusual, but yes.

We’re particular about who we work with, and think you should be too. We want you to be sure about us, and we want to be sure about you. If we’re a fit:

  • Our strategy services have a money-back guaratee.
  • Our production services all start with a free trial.

This is to make certain you're able to move forward with total confidence. If you’re not happy, we’ll either fix it or you can walk away without obligation. If you are happy, we’ll work your plan together, to your budget.

It’s hard enough to find great partners for your business. Hopefully this makes it just that little bit easier.

How long until I see results?

Speed of results depends on your relationship with your market:

  • If you’ve been nurturing your audience, edutainment assets will ignite them quickly.
  • If you’re starting fresh, it may take longer, but edutainment accelerates the process.

Why? Platforms are increasingly interest-based. A single piece can go viral, as seen with moments like the famous gummybear incident. Each asset helps us learn more about your audience’s sweet spot—where value, entertainment, and timing intersect.

We'll be totally honest with you about how long we think progress will take, based on your business, your market, and our experience.

One thing's for sure: the sooner we get started, the better!

Use our edutainment frameworks to increase attention and conversions by making your brand irresistible across the entire buyer journey. Try us free.

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